The Role of Social Media and Community Advocates in Addressing the Health Consequences of COVID-19 in Black, Latinx and American Indian Communities

At a Glance

Carey Gleason, PhD, associate professor, Department of Medicine, and co-principal investigators Maria Mora Pinzon, MD, MS, assistant scientist, Department of Medicine, and Melissa Metoxen, senior student services coordinator at the Native American Center for Health Professions were awarded a COVID-19 Response grant for utilizing social media and community advocates to address health consequences of COVID-19 in Black, Latinx and American Indian communities. The overarching goal of this project is to continue disseminating accurate information created by community advocates through social media about COVID-19 and evaluate the effectiveness of social media messages on changing beliefs, attitudes, and adoption of behaviors related to COVID-19 and vaccination.